NEW ARRIVALS

Classic, comfortable, and easy to style, the Grey Stripe Button Tee from our Spring Collection is a fresh take on an everyday essential. Featuring a soft stripe pattern with a button-front detail, this tee blends timeless design with relaxed spring comfort. Made from lightweight, breathable fabric, this tee is perfect for layering or wearing on its own as the weather warms up. The button detail adds a subtle, polished touch, while the comfortable fit makes it ideal for everyday wear. Pair it with denim, shorts, or layered under a jacket for an effortless spring look.

95% Cotton, 5% Spandex

This Sailboat Button short set is the perfect blend of style and comfort for your little one. Featuring a soft, breathable fabric and a fun sailboat design, it's ideal for sunny days, playdates, or family outings. Pair it with sneakers or sandals for an easy, everyday look.

95% Cotton, 5% Spandex

Wash in cold water, Tumble dry low.

These Blue Gingham Shorts are a must-have for sunny days. The classic gingham pattern in blue gives them a timeless, cheerful look that’s perfect for every summer activity. Made from soft, durable fabric, these shorts provide all-day comfort and easy movement for your little one. Dress them up with a cute top or keep it casual with a simple t-shirt—either way, these shorts will keep your child looking stylish and feeling comfortable all season long.

100% Cotton

Playful, comfortable, and perfect for warmer days, the Horse Tank Romper from our Spring Collection brings a fun, western-inspired touch to an easy everyday piece. Featuring a charming horse graphic on a soft tank-style romper. Made with lightweight, breathable fabric, this romper is designed for all-day wear. The tank silhouette allows for easy movement and airflow, while the relaxed fit makes it perfect for casual outings, playtime, or sunny spring adventures. Whether worn on its own or layered with a light jacket, this romper is an effortless go-to for the season.

95% Cotton 5% Spandex

Wash on cold, tumble dry on low

Going to bed becomes a fun, interactive game of discovery in this rhyming pull-the-tab book. Kids will uncover each baby animal's sleeping place by sliding the tab — and learn the best place for themselves to sleep too. Features tabs to pull, funny rhymes, plus facts about animals' bedtime routines and sleeping places, making bedtime fun and fascinating. Toddlers can reveal each baby animal from its sleeping place with the pull of a tab for an engaging experience they can enjoy for many bedtimes to come. Agnese Baruzzi is the award-winning creator of Where Do You Poop?; Look, Look Again; Opposite Surprise; and Big Size Surprise. Praise for Agnese Baruzzi's Where Do You Poop?

This Triangle Clutching Toy comes with a two-tone ball that is detachable and can also be played as a rattle. This enhances fine motor skills while child grasps and rattles.

Our Teddy teether is a mix of soft silicone and beechwood that have been treated with beeswax. Teether was designed with safety in mind which will help to soothe and comfort the baby's tender gums. The simple design is easy for small hands to grab, hold and explore! We recommend treating wood with beeswax or coconut oil for smoothness and longer-lasting!

• 100% food-grade silicone
• No BPA, No Lead, No Phthalates, No Cadmium 
• Clean with wipe * Do not soak in water 
• Comes in various colors
• Approximately 3" x 2.75" ( 8 x 7 cm ) 
• LITTLECHEW original design Contains small parts, use with supervision

Our Roy teether is a mix of soft silicone and beechwood that have been treated with coconut oil. Teether was designed with safety in mind which will help to soothe and comfort the baby's tender gums. Simple design is easy for small hands to grab, hold and explore! We recommend treating wood with beeswax or coconut oil for smoothness and longer-lasting!

• 100% food-grade silicone
• No BPA, No Lead, No Phthalates, No Cadmium 
• Clean with wipe * Do not soak in water 
• Comes in various colors
• Approximately 3" x 2.75" ( 8 x 7 cm ) 
• LITTLECHEW original design Contains small parts, use with supervision

Our Roy teether is a mix of soft silicone and beechwood that have been treated with coconut oil. Teether was designed with safety in mind which will help to soothe and comfort the baby's tender gums. Simple design is easy for small hands to grab, hold and explore! We recommend treating wood with beeswax or coconut oil for smoothness and longer-lasting!

• 100% food-grade silicone
• * No BPA, No Lead, No Phthalates, No Cadmium
• * Clean with wipe * Do not soak in water
• * Comes in various colors
• * Approximately 3" x 2.75" ( 8 x 7 cm )
• * LITTLECHEW original design Contains small parts, use with supervision

When I look at you And you look at me I wonder what wonderful Things you will be. From brave and bold to creative and clever, Emily Winfield Martin celebrates all personalities and their potential.

With a beautiful gatefold, gorgeous and moving illustrations, and a rhyming text, this is a book that parents will love reading over and over to their kids--both young and old.

A great gift for any occassion, but a stand-out for birthdays and graduation with it's loving and inspiring message: Then I'll look at you, And you'll look at me, And I'll love you, Whoever you've grown up to be.

Children can pull the sliders to watch the animals wake up or go to sleep in this adorable, interactive bedtime board book. And since it's nighttime, Fox needs to wake up and begin the nighttime prowl through the forest! Lion and Elephant, though, need to go to sleep now on the savanna. In the ocean, it's time for Octopus to go to bed, and in the rain forest, Tiger needs to lie down. But most of all, it's time for the young readers to hop into bed for a good night's sleep! Each brightly colored spread features a slider for little hands to pull in order to change the picture.

Cuddle your little one in softness with our Knitted Tiles Blanket in Blue Sage. Ideal for cribs or children’s beds.

Size: 2' 7'' x 3' 3''

Cuddle your little one in softness with our Knitted Vichy Blanket in Rose. Perfect for cribs or kids’ bed.

Size: 2' 7'' x 3' 3''

Let the celebrations begin! Dish up this delicious-looking birthday, with 6 candles ready for the birthday girl or boy to blow out! Decorated with lashings of cream and topped off with a juicy strawberry, this stunning wooden toy is ideal for imaginative role play fun. Complete with a cake slice, this tasty treat can be 'cut' into 6 slices (with velcro fastenings), for added realistic play. There's even a cut-out doily on the back of the gift box, to add extra decadence to the occasion. Supporting early years development and education by encouraging social interaction and improving dexterity and fine motor skills. 

• Suitable for ages 2 years+ 
• Crafted from solid, sustainable rubberwood
• Award-winning toy
• Decorated with non-toxic, water-based resistant paints
  

Fun beckons with this sweet woodland animals stacking set, ideal for little learners. Nature lovers will be delighted by this sustainable toy - build them up high and watch them topple for guaranteed endless early learning fun. Painted in colorful hues, this cute 10-piece set comprises 9 wooden chunky animal-shaped blocks, perfectly sized for small hands to grasp. Set includes is a fox, a rabbit, a hedgehog, a bear, a mouse, a tortoise, a a squirrel, a deer and a bird. Teach little ones about wildlife whilst encouraging dexterity and those fine motor skill. The perfect travel buddy, this set comes complete with a handy cotton storage bag, for stacking fun on the move.

• Suitable for ages 18 months+ 
• Made of FSC®-certified wood
• Plastic-free toy
• Decorated with non-toxic, water-based resistant paints
  

The Omni Swaddle Sack is the newest innovation in swaddling and is already the recipient of many awards. The Omni makes it very easy for new parents to swaddle their newborn, and it allows for a variety of arm positions for swaddling safely.

The Small Omni Swaddle Sack fits babies 6-14 lbs, 0-3m; and the 3M fits 12-18 lbs. The adjustable wrap is narrow and does not interfere with baby's hips, and the soft hook-and-loop fasteners make it easy to swaddle baby. The 2-way zipper allows parents to unzip from the foot to change baby's diaper without unwrapping the swaddle. The 2-way zipper makes it easy to place baby in the sack by unzipping from the top. The uniquely shaped 1/2 length sleeves have foldover mitten cuffs that may be worn open or closed. Parents can open one or both cuffs, so baby can self-soothe by sucking on hand or close the cuffs to protect from facial scratches. Super soft, 100% GOTS certified organic cotton knit is breathable, stretchy, and natural.

Welcome a new baby into the world safely and organically with the Cuddle Up Box in shades of Dove. This perfect gift idea includes Saga's top-selling products, perfect for any occasion. Our products are made from 100% organic cotton and eco-friendly materials. We believe that every baby and mother deserves the best, which is why we have carefully selected our items to be both practical and stylish. This gift box is perfect for both baby showers, maternity leave and christenings. The soft and durable materials used in our products are gentle on delicate skin, making them a great choice for newborns. Plus, our non-toxic products give parents peace of mind knowing that their little ones are safe.

Gift Box includes: Diaper Cloth -

Dove - 70x70 cm.


Cuddle Cloth - Dove - 44x46 cm.


Knitted Bib - Khaki  - 19x25 cm.


OBS! NO PACIFIER IN THIS BOX Welcome a new baby into the world safely and organically with the Swaddle up Box in Shades of Starlight. This perfect gift idea includes Saga's top-selling products, perfect for any occasion. Our products are made from 100% organic cotton and eco-friendly materials. We believe that every baby and mother deserves the best, which is why we have carefully selected our items to be both practical and stylish. This Saga gift box is perfect for both baby showers, maternity leave and christenings. The soft and durable materials used in our products are gentle on delicate skin, making them a great choice for newborns.

Gift Box includes: Swaddle - Cream - 100x100 cm.

Cuddle Cloth - Cream - 44 x 46 cm.
 Teething Ring -

Mix Dove - 6 x 18 cm.


 Pacifier Clip - Dove - 2 x 17 cm. 


 Box Size: B: 25 W:25 H: 9